Job Description
Nexus Digital Solutions is seeking a results-driven Senior SEO Specialist to lead our organic growth initiatives. As a pivotal member of our marketing team, you will be responsible for developing and executing comprehensive SEO strategies that enhance our brand visibility and drive high-quality traffic.
You will possess a deep understanding of search engine algorithms and possess the technical expertise to optimize our web infrastructure. This role offers the opportunity to work in a fast-paced environment where your strategies directly impact our bottom line.
Responsibilities
- Conduct in-depth technical SEO audits to identify crawlability, site speed, and indexing issues.
- Develop and implement on-page and off-page SEO strategies to improve search rankings.
- Lead keyword research and competitor analysis to uncover high-value opportunities.
- Collaborate with content creators to optimize articles and landing pages for relevance and user intent.
- Manage link-building campaigns and monitor domain authority growth.
- Analyze website performance using Google Analytics 4 and Search Console to report on KPIs.
- Stay updated on Google algorithm updates and industry best practices.
Qualifications
- 5+ years of experience in SEO, with a proven track record of improving organic traffic.
- Advanced proficiency with SEO tools such as SEMrush, Ahrefs, Moz, and Screaming Frog.
- Strong understanding of HTML, CSS, and JavaScript for technical implementation.
- Experience with Google Tag Manager and GA4 for tracking and data analysis.
- Excellent analytical skills with the ability to translate data into actionable business insights.
- Strong communication skills with the ability to present complex SEO concepts to stakeholders.
- Bachelor’s degree in Marketing, Communications, or a related field.