Job Description
We are seeking a results-driven Senior SEO Specialist to join the apex of our digital marketing team in New York City. In this pivotal role, you will leverage your deep expertise in search engine algorithms to drive organic traffic growth and enhance our brand visibility across the United States. You will collaborate with cross-functional teams to execute data-backed strategies that not only boost rankings but also convert visitors into loyal customers.
As a leader in our field, we value innovation, analytical thinking, and a passion for staying ahead of the curve. If you are ready to take your SEO career to the next level with a company that prioritizes growth and excellence, we want to hear from you.
Responsibilities
- Develop and execute comprehensive SEO strategies to improve organic search rankings and drive high-quality traffic to our web properties.
- Conduct in-depth technical SEO audits, including site speed analysis, crawlability checks, and schema markup implementation.
- Lead comprehensive keyword research and analysis to identify high-value opportunities and user intent gaps.
- Oversee and manage off-page SEO initiatives, including high-quality link building campaigns and digital PR outreach.
- Analyze website performance using Google Analytics 4, Search Console, and other SEO tools to generate actionable insights and reports.
- Collaborate with content creators and developers to optimize on-page elements and ensure a seamless user experience.
Qualifications
- Minimum of 5 years of proven experience in SEO, with a track record of improving organic traffic and search visibility.
- Deep understanding of Google’s algorithm updates (e.g., Panda, Penguin, Hummingbird, Core Web Vitals).
- Proficiency in technical SEO tools such as SEMrush, Ahrefs, Moz, and Google Search Console.
- Strong analytical skills with the ability to interpret complex data and translate it into actionable business strategies.
- Excellent knowledge of HTML, CSS, and JavaScript for on-page optimization.
- Strong communication skills, with the ability to present technical concepts to non-technical stakeholders.