Job Description
We are looking for a results-driven Senior SEO Specialist to lead our organic growth initiatives. In this pivotal role, you will develop and execute comprehensive SEO strategies that drive traffic, enhance brand visibility, and increase conversion rates. You will bridge the gap between technical development and creative content, ensuring our digital presence dominates search engine results.
Join a dynamic team where your expertise will directly impact the bottom line. If you are passionate about data analysis and have a knack for staying ahead of search algorithm updates, we want to hear from you.
Responsibilities
- Conduct in-depth technical SEO audits to identify and resolve site performance issues and crawl errors.
- Develop and implement high-quality backlink strategies to improve domain authority and organic rankings.
- Lead keyword research and content strategy to target high-intent search queries effectively.
- Monitor, analyze, and report on SEO performance metrics (organic traffic, bounce rate, conversion rate) using Google Analytics and Search Console.
- Collaborate with web developers to ensure technical implementation of SEO best practices (Core Web Vitals, schema markup).
- Optimize on-page elements, including meta tags, headings, and internal linking structures.
Qualifications
- 5+ years of proven experience in SEO, with a track record of increasing organic traffic for major websites.
- Deep understanding of Google’s latest algorithm updates and search guidelines.
- Proficiency in technical SEO, including site architecture, XML sitemaps, and robots.txt configuration.
- Strong analytical skills with the ability to interpret complex data and translate it into actionable strategies.
- Experience with SEO tools such as Ahrefs, SEMrush, Moz, or Screaming Frog.
- Familiarity with HTML, CSS, and basic JavaScript for on-site optimization.