Job Description
We are looking for a Senior SEO Specialist to lead our organic growth initiatives. As a key member of our digital marketing team, you will be responsible for developing and executing strategies to increase our organic visibility and drive qualified traffic to our platform. If you have a deep understanding of search engine algorithms and a passion for data-driven results, we want you on our team.
In this role, you will collaborate with cross-functional teams to optimize user experience, improve site architecture, and enhance content relevance. You will also be responsible for monitoring performance metrics and reporting on the impact of SEO campaigns.
Responsibilities
- Conduct in-depth keyword research and analysis to identify high-value opportunities and optimize web content.
- Execute on-page and off-page SEO strategies to improve search engine rankings and drive organic traffic.
- Perform technical SEO audits to identify and resolve issues that may affect site performance and crawlability.
- Collaborate with content creators and developers to ensure technical best practices are followed.
- Monitor search engine algorithm updates and adjust strategies accordingly to maintain compliance and visibility.
- Develop and manage link-building campaigns to increase domain authority and referral traffic.
Qualifications
- 5+ years of proven experience in SEO, preferably in a fast-paced digital agency or tech environment.
- Strong understanding of Google Analytics, Google Search Console, and other SEO tools (e.g., SEMrush, Ahrefs).
- Proficiency in HTML, CSS, and basic JavaScript to troubleshoot technical SEO issues.
- Experience with schema markup and structured data implementation.
- Excellent analytical skills with the ability to interpret data and translate it into actionable insights.
- Strong communication skills and the ability to present complex technical concepts to non-technical stakeholders.